The color orange is symbolic of much of life itself; bold, fiery, unique and sometimes blinding, a color that ignited a group of active friends in Southern California to re-invent eyewear. Their vision was orange and a single thought rang true: “it’s not seeing different things; it’s seeing the same things differently.”
Spy Optic was created by a group of action sports and motorsports enthusiasts who immersed themselves in the culture they knew best. Key founders Mark Simo, Brian Simo and Beaver Theodosakis saw what was on the market for eyewear in 1994 and wanted to make sunglasses better. As authentic, well-connected action sports entrepreneurs, their unbridled enthusiasm for reinventing modern eyewear attracted the world’s best athletes from motorsports, surfing and snowboarding. Spy’s athletes became a huge and influential part of the Spy family and the team’s mojo combined with Jerome Mage’s innovative design sense helped fuel the brand’s rapid growth.
A world-class roster of athletes helped shape, build and lay a foundation for the Spy brand. Snowboarders Shaun Palmer, Victoria Jelouse, Marc Frank Montoya, David Carrier-Porcheron, surfers Sunny Garcia and Malloy brothers, BMX rider Jamie Bestwick, motocross sensation Jeremy McGrath, skateboarder Danny Way, NASCAR drivers Richard “The King” and son Kyle Petty, Indy Car superstars Christian Fittipaldi and Paul Tracy. Spy team riders are not only elite athletes, fun personalities, but also key influencers in the development and design of its technical products for sunglasses, motocross and snow goggles.